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Start-Ups - Transforming Ideas
into Successful Businesses
Do you lack the know-how to turn your idea into a successful business?
Are you unsure or confused about how to get started? Do you know where to turn for reliable
advice or investors?
IdeaWorks has the experience to help you with your start-up issues.
With over 60 years of combined experience, the founders of IdeaWorks have faced many of
the issues you are likely to encounter. Our broad range of experience and disciplined
process can help you put your business idea on a fast track to success. Whether you are
struggling with how to write a good business plan or structure a deal with a large
potential customer, or any of the many other typical challenges, we’ve been there,
done that. We will coach and mentor you from initial idea through successful launch
without depleting your financial resources with monthly or hourly fees and with a level
of experience and expertise not usually available from alternative resources.
Contact us for a free confidential consultation to learn more
about our approach. In the process of reviewing your business idea and how we might help
we promise that, whether you choose to continue with us or not, you will go away with
invaluable information and ideas.
An Example of the Process:
Our process starts with what we call the “5 Breath Test”. Take a
deep breath and
1) Explain what your
idea is before you breath again. Once you can do that, take another
breath and explain
2) Who wants it and
why. Follow this with
3) Why they should
want it from you (your sustainable competitive advantage),
4) Why they should
want it now (your call to action), and
5) How you will make
money if they buy it.
Sounds simple enough,
but it is actually very hard to do. The “5 Breath Test” forms the
basis for your Executive Summary and Business Plan. We say “you
can’t write a business plan until you have a plan for your
business”. You’ll be surprised at how much effort is involved to
distill your thoughts to five simple breaths!
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